Jarkko Lunnas (“we,” “our,” or “us”) is committed to protecting your privacy and maintaining the security of your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, purchase our digital products, or enroll in our online courses.
By accessing or using our website, you agree to the terms of this Privacy Policy.
We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for EU residents and the California Consumer Privacy Act (CCPA) for California residents.
If you have any questions about your privacy, please contact us at jarkko@jlunnas.com.
2. Information We Collect
We collect both personal and non-personal information in the following ways:
a. Personal Information
Name
Email address
Billing address
Payment information (processed securely via third-party providers)
Phone number (if provided)
Any other information you voluntarily provide (e.g., during course registration or customer support)
b. Non-Personal Information
Browser type and version
Device type and operating system
IP address
Referring website
Clickstream data and browsing patterns
3. How We Collect Information
Registering for a course or purchasing a digital product
Subscribing to our email list or newsletter
Submitting inquiries or forms on our website
Participating in promotions or affiliate links
Engaging with marketing emails or campaigns
We may also collect technical data automatically through cookies and analytics tools.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to ensure this website functions correctly, to improve user experience, and to analyze how visitors use our site.
a. Types of Cookies
Essential Cookies (Always Active): Required for the website to operate properly (e.g., page loading, navigation, security).
These also include anonymous performance tools used to improve the site’s functionality.
For example, we use Hotjar in a privacy-enhanced mode that does not identify individual users and helps us understand general website behavior without storing personal data.
Analytics Cookies (Optional): Help us improve usability and performance by collecting anonymized traffic data.
Google Analytics is only activated if you give explicit consent via our Cookie Settings banner.
Marketing Cookies (Optional): Used for remarketing and ad personalization (e.g., Meta Pixel). These are only loaded with your explicit consent.
b. Managing Cookies
You can control or disable cookies through your browser or through our on-site Cookie Settings.
Selecting “Only necessary” will disable non-essential cookies such as analytics and marketing tools.
Essential cookies (including anonymous performance tools) cannot be disabled because they are required for the website to function properly.
5. How We Use Your Information
Deliver and manage courses, content, and services
Personalize your user experience
Process payments and manage transactions
Send newsletters, promotions, and updates (you can unsubscribe anytime)
Provide customer support
Conduct remarketing and targeted advertising We may use your information to:
Improve website performance and functionality
Analyze traffic trends (Google Analytics only if analytics consent is given; Hotjar operates without identifying individuals)
Provide personalized or retargeted advertising (only with marketing consent)
Improve our marketing effectiveness through optional analytics tools
Measure and improve marketing effectiveness
6. Sharing of Information
We do not sell or rent your personal data. We may share information only as necessary with:
a. Service Providers
Payhip (course hosting and account management)
MailerLite (email marketing automation)
Google Analytics (optional analytics, only if you consent)
Meta (Facebook) Pixel optional marketing/remarketing (only if you consent)
Hotjar essential site performance tool, used without storing identifiable data
Stripe and PayPal (secure payment processing)
b. Affiliates and Partners
If you sign up via an affiliate link, your information may be shared for referral tracking purposes.
c. Legal Requirements
We may disclose your data if required to comply with laws, regulations, or legal processes.
We retain personal data only as long as necessary to provide our services, comply with legal obligations, resolve disputes, or enforce agreements.
10. Security Measures
We apply appropriate technical and organizational security measures to protect your information from unauthorized access, alteration, or disclosure. While no system is entirely secure, we use industry-standard methods to safeguard your data.
11. Affiliate Disclosure
Some links on our website are affiliate links, meaning we may earn a small commission if you purchase through them — at no additional cost to you. We only promote products we genuinely believe in.
12. Updates to This Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a new “Effective Date.”
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact: